how to set yourself apart in an oversaturated job market

1. build a personal brand that speaks for you

companies don’t just hire skills—they hire personalities, perspectives, and problem-solvers. your personal brand should communicate who you are, what you stand for, and why your work matters. this can be shown through your portfolio, resume, and social media presence.

2. make sure your application is worth noticing

if your resume looks exactly like everyone else’s, hiring managers may not even notice it. stand out by adding a little bit of flair to your application through pops of color, font choices, and interactive elements. but make sure that they don’t distract from the core content.

3. don’t just apply—get on their radar first

creative hiring managers are inundated with applications. make sure they know your name before your resume hits their desk. get your name out there through networking with recruiters and hiring managers, attending industry events, engaging with companies on social media.

4. apply like a marketer, not just another job seeker

treat your job search like a marketing campaign, because in a way, it is. craft your application according to who will be reading your resume and what they’re looking for. perfect your elevator pitch so that you can get your message across

5. create your own opportunities

don’t just wait for job postings, show initiative by creating work that will get you noticed. you can launch side projects, freelance, or collaborate with others to build up momentum and experience beforehand.

6. always follow-up

don’t underestimate the power of a well-timed follow-up. persistence (done right) shows interest and professionalism. sending genuine thank-you notes and circling back on application updates can differentiate the great candidates from good ones.

final thoughts

in an oversaturated job market, standing out isn’t just about being the most talented—it’s about being the most intentional. your creativity, strategic thinking, and personal brand are what will make you unforgettable. keep showing up and creating—the right opportunities will follow. you got this!

🫶 nina